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Canadian Lawyer, InHouse, December 2010
by Marc McAree

More and more consumers are opting for the environmentally friendly, all-natural, non-toxic, dolphin-safe, recyclable alternative. They do not want to waste money on ordinary “eco-junk” that has been tarted up with deceptive or unsubstantiated “green” marketing claims. To help consumers separate the green from the mundane, federal agencies in Canada and the United States have established rules to discourage corporate “greenwashing,” as the practice is known.

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